Wellness in Harsh Times

The economic grind has contributed to this particular blanket being thrown off, and food supplements are revealing themselves to be more than capable of surviving the economic chill.
In the US, market analyst, IRI, notes food supplement sales were up eight per cent in the period ended December, 2008, over the same time a year previous. Similar trends are being reported elsewhere from China to Europe, South Korea, South Africa and Australia.
US vitamin retailer, Vitamine Shoppe, notes 20 per cent of customers in the past six months are first-time food supplements buyers of the likes of omega-3s, multivitamins, herbal extracts, probiotics, glucosamine and chondroitin.
US natural foods merchandiser, Whole Foods, reported its first-ever negative quarter recently, but noted food supplements were the star performer in its nationwide chain of stores.

Self-medication

With fewer shekels in the coffers of household budgets around the world, food supplements are increasing in appeal as fear-ridden consumers look for ways and means to dodge the potential budget-busting hell of the mainstream medical system.
Doctors in white coats; hastily scribbled prescription notes; drug store visits for high-powered and high-cost drugs; hospital stays; clinic visits…no thanks.

As Uwe E. Reinhardt, a professor of economics at Princeton university in the US, told The New York Times last week: “When you go to the formal health system, you very quickly lose control over what this costs you.”

This information was provided by Food Quality News.

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